A very brief rundown of things to read and consider from the past couple of weeks. Note that this will be, in all likelihood, one of the final posts on this blog in its current form. I’m going to make a decision over the coming months as to whether to wind down entirely or reconfigure [...]
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Recommended Transmedia Reading – 4/19/12
April 19, 2012
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A few recommended reads for late April. Film Society Partners with Storycode and Kill Screen for Convergence Program – Indiewire The decision by the organizers of the NYC Transmedia Meetup Group to reconfigure the organization into a more formal nonprofit was a savvy one, granting them considerably more independence, agency, and ability to garner both [...]
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Recommended Transmedia Reading 4/5/12
April 5, 2012
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A few articles and other resources worth taking a look at over the long weekend: The Future of Storytelling Has Arrived – Techgnotic This is an excellent, very balanced look at whether creators and IP owners should pay heed to audience feedback. It touches upon the recent Mass Effect and Teenage Mutant Ninja Turtles controversies (alongside other properties), with [...]
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Two Updates: Prometheus, and Transmedia Education
March 23, 2012
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I wanted to highlight a couple of cool things before the weekend. The first is that Jeff Gomez and I wrote a piece for Ad Age on the impressive transmedia campaign around Ridley Scott’s Prometheus. I highly recommend you take a look, because I think we’ve done a pretty solid job of summarizing the basics [...]
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The Amazing Spider-Man: Transmedia Ramps Up
March 19, 2012
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If you’re in a major city, you may have seen some of the interesting live action marketing Sony has undertaken with fans to promote Marc Webb’s highly anticipated The Amazing Spider-Man. The campaign ramped up over the weekend with this new video, which is a clever way to bring people up to date with the marketing [...]
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Mass Effect and its Controversial Ending – Key Questions
March 17, 2012
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Video games have become very big business, with the industry projected to reach $70 billion in sales worldwide by 2015. As gaming technology becomes more sophisticated, and as the industry matures, gaming faces a number of key questions. One of these pertains to what the role of story is within video games. As some games [...]
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Recommended Transmedia Reading 3/10/12
March 10, 2012
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We’re about at the end of the first quarter of 2012, and things are about to get interesting. As I write this, South by Southwest interactive has just started; it is sure to yield some innovative experiments from brands and digital creatives alike. On the other side of things, Disney’s John Carter has just entered [...]
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Thoughts on Digital Hollywood New York – March 2012
March 9, 2012
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I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my expectations (or perhaps because of them), I thought Digital Hollywood in New York today was superb, with a ton of solid insight into [...]
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Facebook Timeline for Entertainment Brands
March 2, 2012
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Facebook’s announcement of its brand timeline, and associated features, has caused somewhat of a stir in the digital marketing world this week with brands and agencies alike instantly recognizing its potential for communicating a brand’s rich history to users through various forms of media. As I followed the announcement, it became instantly clear to me [...]
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Book Review: Social TV – Proulx and Shepatin
February 28, 2012
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As several recent posts may reflect, I am fascinated by social TV. While it is still a new and rapidly evolving discipline, it’s clear that there is a lot of interest in the concept from advertisers, marketers, and creative professionals alike. To that end, I expect to see a great deal of creative and commercial [...]
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